Code Poets x Ideavo
Analytics Consulting and Google Ads Campaigns for the US Market
Code Poets is a software house that needed support in analytics and advertising campaigns for the demanding American market. The collaboration involved supporting their internal marketing team.
Scope of work:
- Analytics consulting – we advised the marketing team on selecting and implementing analytics tools, improving the processes for measuring campaign effectiveness.
- Google Analytics 4 – we configured GA4 with custom event tracking tailored to the B2B customer journey, in line with the client's specific requirements.
- Google Ads (USA) – we ran Search and Display campaigns, regularly updating ad content and bids to maintain effectiveness in the IT services sector.