Frost Truck Serwis x Ideavo
Local Google Ads Campaigns and Analytics Implementation
Frost Truck Serwis is a company providing maintenance services for heavy vehicles and operating a vehicle inspection station. The project aimed to build an effective local customer acquisition channel based on precise geographic targeting.
Scope of work:
- Audit and analytics – we identified errors in event tracking configuration. We implemented Google Analytics 4 with proper phone call tracking and other key user interactions.
- Google Ads campaigns – we launched Search campaigns targeting drivers and fleet owners looking for specific maintenance services, with ad copy tailored to the current service offering.
- Geolocation targeting – we configured campaigns around commute routes to the workshop, reaching potential customers when they were physically in the vicinity.