One More Tree Foundation x Ideavo
Building a Marketing Ecosystem and Scaling an NGO into International Markets
One More Tree Foundation is a Polish ecological foundation with a mission to plant one million trees in Poland and Europe. It runs active planting campaigns — always in collaboration with local communities and local governments. A parallel pillar of activity is education: the foundation conducts environmental workshops raising awareness among residents, children and seniors. The organization also enables companies to incorporate tree planting into their CSR and ESG strategies, as well as organize employee volunteering. Since 2023, we have been responsible for the Foundation's full marketing ecosystem — from building its digital presence from scratch to scaling activities to international markets in Poland, Spain and Portugal.
Scope of work:
- Strategy and B2B development – we built and manage the corporate partnership pillar, including an offering of tree planting as a CSR element, organization of employee volunteering events and support with ESG reporting. As a result, the Foundation has acquired over 130 B2B partners, including a dozen companies from the Fortune 500 list.
- Website and user panels – we designed and implemented a website with dedicated panels enabling both companies and individuals to independently order planting activities and track their contribution to reforestation.
- Operational process automation – we implemented tools and workflows that allowed the Foundation to scale operations and efficiently manage a growing number of planting projects and partner communications.
- Google Ads and Google Ad Grants – we manage an advertising structure combining free funds from the Google Ad Grants program (dedicated to non-profit organizations) with paid campaigns, maximizing reach and B2B lead generation.
- Social Media and Meta Ads – we run organic communication and paid campaigns on LinkedIn, Facebook and Instagram. LinkedIn is primarily used to reach CSR and HR decision-makers in companies; Meta for building awareness and acquiring individual donors.
- SEO and link building – we implement a long-term positioning strategy, building domain authority through a quality link profile and content supporting organic visibility in Poland and abroad.
