Useme x Ideavo
Performance Campaign Management Across Paid Channels
Useme is a billing and project management platform for freelancers and clients, being the market leader in Central and Eastern Europe. The project involved managing paid user acquisition channels.
Scope of work:
- Facebook Ads – we ran prospecting and retargeting campaigns targeting both user segments: freelancers looking for secure billing and companies hiring external contractors. We prepared ad copy, graphic creatives and tested audience groups.
- Google Ads – we implemented Search, Performance Max and Display campaigns, ensuring platform visibility at key user decision-making moments.
- Channel integration and optimization – we managed cross-channel traffic consistently, regularly optimizing campaigns for the cost of acquiring new registrations.