Contractbook x Ideavo
Performance Marketing Campaign Support in Global Markets
Contractbook is a LegalTech platform offering contract management tools for businesses. Due to the high specialization of the industry, campaigns were run in close collaboration with the client's internal marketing team.
Scope of work:
- Google Ads (globally) – we implemented Search, Video and Display campaigns across the US, Canada, Australia and European markets, targeting business decision-makers.
- LinkedIn Ads – we ran Lead Generation and video campaigns targeting legal, HR and management teams directly.
- Facebook Ads – we launched graphic and video campaigns supporting brand awareness and user retention.
- Event configuration and analytics – together with the client's team we developed precise conversion event settings, critical for campaign optimization in a B2B environment.
- Market adaptation – each campaign was tailored to regional specifics while maintaining consistent brand communication across three continents.