LOFT x Ideavo
SEO Audit and European Market Expansion Strategy
LOFT is a British brand providing furniture and interior solutions for the professional rental sector (Build to Rent, Student Accommodation, Co-Living, HMO, PRS). The project was strategic and advisory in nature, forming the foundation for a planned expansion.
Scope of work:
- Market analysis and keyword research – we conducted multi-level research across four European markets (Germany, France, Ireland, Poland) regarding demand for furnishings in investment niches. The results were used to determine entry priorities for new markets.
- Technical SEO audit – we identified barriers limiting organic visibility of the site. We delivered detailed technical recommendations tailored to the requirements of search engines in target markets.
- Competitor analysis – we examined the strategies of Build to Rent segment leaders in Europe, identifying gaps and advantages that the LOFT brand can leverage when building its expert position.
- Market entry strategy – we developed an expansion plan accounting for linguistic and cultural differences and the specifics of decision-making processes among investors and property managers.