United Nations Development Programme x Ideavo
Google Merchant Center Optimization and E-commerce Consulting
UNDP is a UN agency operating in over 170 countries, whose mission is to eradicate poverty, reduce inequality and promote sustainable development. The organization runs its own Shopify-based online store, with revenues supporting humanitarian and development projects. The project was advisory and technical in nature — its aim was to eliminate errors limiting product visibility in Google Shopping on the US market.
Scope of work:
- Technical audit – we conducted a detailed review of Google Merchant Center and Shopify platform settings. We prepared a report identifying errors in product data feeds affecting rejections and low exposure.
- Strategic consulting – we conducted video sessions with the UNDP team, discussing necessary changes to the store architecture and integration with Google tools.
- Implementation of fixes – we supervised the introduction of technical changes, ensuring compliance of the Merchant Center account with US market requirements, including correct product categorization and attribute optimization.
- Knowledge transfer – we trained organization staff, transferring the competencies needed for independent account management and product campaign optimization.