NOWODKA x Ideavo
Scaling E-commerce Sales in the Home & Decor Category
NOWODKA.com is a German brand operating in the home decor and textiles segment, focused on expansion in the German market. The project involved optimizing paid campaigns with an emphasis on profitability.
Scope of work:
- Meta Ads (Facebook and Instagram) – we implemented campaigns targeting audiences in Germany, adapting visual communication and copywriting to local aesthetic preferences. Campaigns covered both new customer acquisition and retargeting.
- Google Ads and Product Listing Ads (PLA) – we launched Search campaigns and product ads. A key element was systematic oversight of the product feed to maintain proper product visibility.
- ROAS optimization – ongoing data analysis and adjustment of bids, target audiences and creatives to maximize return on advertising spend.