DOLMED x Ideavo
Mobile App Promotion and Social Media Communication
DOLMED is one of the key medical centers in Lower Silesia, operating in Wrocław, Miękinia and Lutynia. The project involved supporting the launch and popularization of their proprietary patient mobile app.
Scope of work:
- Content strategy and copywriting – we prepared substantive text materials explaining the app's functionality in an accessible way. Key topics: ordering e-prescriptions, access to medical history, online test results with electronic signature and 24/7 registration.
- Social Media (Facebook and Instagram) – we ran consistent organic communication, combining educational posts with instructional content encouraging users to download the app.
- Graphic design – we developed full visual branding for the campaign, tailored to the character of a medical facility, with emphasis on clarity and modern aesthetics.
- App feature promotion – we placed special emphasis on the family care feature enabling appointment bookings for family members, as well as the convenience of online payments and no need to wait on-site.