GPSLY.pl x Ideavo
Advertising Campaigns for a GPS Devices and Subscription Store
GPSLY.pl is a store offering GPS devices for drivers along with a subscription service. The project covered full preparation and management of advertising activities across Google and Meta channels.
Scope of work:
- Strategy and ad content – we developed an online action plan and prepared text and graphic creatives tailored to the product and subscription offering.
- Google Ads and Facebook Ads – we implemented Product Listing Ads (PLA), text and display campaigns in Google, as well as graphic ads on Facebook, targeting people actively searching for GPS solutions.
- Analytics and conversion audit – we verified the accuracy of transaction tracking and key site events, enabling a reliable assessment of budget effectiveness.
- Remarketing – we configured remarketing lists to re-reach users with reminders about the offer and incentives to complete a purchase or renew a subscription.
- Ongoing optimization – we regularly monitored and adjusted campaigns in both ecosystems, ensuring consistency and achieving sales goals.