NadaUp x Ideavo
Brand Launch and E-commerce Expansion into European Markets
NadaUp is a premium sleep & wellbeing brand offering mattresses based on Mammoth Medical Grade™ foam — a material originally developed for the British healthcare system and clinically tested by Northumbria University's Centre for Sleep Research. The brand combines a physical product with a holistic approach to recovery. We are responsible for the full process of introducing the brand to European markets — from building the sales platform, through advertising campaigns, to marketplace presence.
Scope of work:
- Magento platform (multilingual) – together with developers we built a sales ecosystem with full multilingual and multi-currency support, enabling sales across Europe.
- Google Merchant Center – we implemented the product catalog and configured Google Shopping campaigns.
- SEO – we execute a long-term positioning strategy in the Home & Decor and Wellness categories across target markets.
- Marketplace expansion – we introduced NadaUp's offer to leading European interior design platforms, combining technical implementation with ongoing campaign management within those systems.
- Catalog management – we actively manage the product offering, optimize product presentations and support the client in assortment development based on market data and competitor analysis.
