SLF24 x Ideavo
Comprehensive E-commerce Management Across European Markets
SLF24 is a Home & Decor brand with active sales in the UK, Germany, France, Ireland and Poland. We have been collaborating since 2014 — from platform implementation to ongoing management of the entire e-commerce and marketing ecosystem.
Scope of work:
- Magento platform – in collaboration with developers we implemented and expanded stores on Magento. We are responsible for ongoing technical optimization, updates and continuous UX/UI improvements.
- Catalog and content management – we manage the full product catalog: adding new items, optimizing sales descriptions, preparing SEO-supporting articles.
- Multi-channel marketing (360°) – we execute an integrated marketing mix including: Google Ads, Facebook Ads, Instagram, TikTok, Pinterest, SEO across multiple markets simultaneously and email marketing.
- Expansion and marketplace – we introduced the brand to international markets and marketplace platforms, integrating sales with international order management and logistics systems.
- Automation and B2B – we implemented automated sales funnels, order status notification systems and a dedicated B2B partner section.
- Analytics – we continuously monitor purchase paths, enabling message personalization and ROI optimization across all channels.
